Accounting for Marketing (книга)
Accounting for Marketing | |
Автор: | Richard M. S. Wilson |
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Оригинал издан: | 1999 |
«Accounting for Marketing» — книга 1999 года.
Содержание |
Содержание 
От издателя 
«This text shows how management accounting can play a valuable role in the planning and control of marketing activities and highlights current thinking in strategic management accounting and accounting for marketing assets. Both marketing and…»