Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (книга)
| Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications | |
| Автор: | Terence A. Shimp |
|---|---|
| Оригинал издан: | ???? |
«Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications» — книга ???? года.
Содержание |
Содержание 
От издателя 
«The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC…»