Advertising and the Mind of the Consumer (книга)
Advertising and the Mind of the Consumer | |
Автор: | Max Sutherland Alice K. Sylvester |
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Оригинал издан: | 2000 |
«Advertising and the Mind of the Consumer» — книга 2000 года.
Содержание |
Содержание 
От издателя 
« Journal of Brand Management A rich source of information and expert comment…the scope and power of advertising is rescued from the exaggerated claims……»