Beyond Consumer Marketing: Sectoral Marketing and Emerging Trends (книга)
| Beyond Consumer Marketing: Sectoral Marketing and Emerging Trends | |
| Автор: | J S Panwar |
|---|---|
| Оригинал издан: | 2004 |
«Beyond Consumer Marketing: Sectoral Marketing and Emerging Trends» — книга 2004 года.
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От издателя 
«Book DescriptionThis volume offers a broad examination of marketing in India today. After an introduction to the diverse Indian market and an in-depth view of the environment in which firms have to operate, the book moves on to discuss…»