Category Management: Positioning Your Organization to Win (книга)
Category Management: Positioning Your Organization to Win | |
Автор: | ' |
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Оригинал издан: | 1993 |
«Category Management: Positioning Your Organization to Win» — книга 1993 года.
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От издателя
«Published with the world's leading marketing authority, Nielson Marketing Research, this landmark book explains an important new marketing concept--category management. The book leads readers through the process of setting up and implementing a…»