Corporate-Level Strategy: Creating Value in the Multibusiness Company (книга)
Corporate-Level Strategy: Creating Value in the Multibusiness Company | |
Автор: | Michael Goold Andrew Campbell Marcus Alexander |
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Оригинал издан: | 1994 |
«Corporate-Level Strategy: Creating Value in the Multibusiness Company» — книга 1994 года.
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От издателя
«Based on extensive original research at numerous international companies, it provides superlative guidelines for successfully managing a multibusiness enterprise. Contains excellent insights into how and why corporate strategy differs from business…»