Handbook of Research in International Marketing (книга)
Handbook of Research in International Marketing | |
Автор: | State of the Art of Research in International Marketing Conference |
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Оригинал издан: | 2003 |
«Handbook of Research in International Marketing» — книга 2003 года.
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От издателя 
«Book DescriptionPresenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among…»