International Business Case Studies for the Multicultural Marketplace (книга)
International Business Case Studies for the Multicultural Marketplace | |
Автор: | Edited by Robert T. Moran David O. Braaten John E. Walsh |
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Оригинал издан: | 1994 |
Серия: | Managing Cultural Differences |
«International Business Case Studies for the Multicultural Marketplace» — книга 1994 года.
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От издателя
«This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major…»