Lean Advertising: How to Get Breakthrough Work Faster and Cheaper (книга)
| Lean Advertising: How to Get Breakthrough Work Faster and Cheaper | |
| Автор: | Stephen Hawley Martin |
|---|---|
| Оригинал издан: | 2003 |
«Lean Advertising: How to Get Breakthrough Work Faster and Cheaper» — книга 2003 года.
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«Book DescriptionFrom Toyota automobiles to Dell computers and Harley-Davidson, Lean Production has revolutionized manufacturing. Now two advertising superstars show how adapting the same techniques can also revolutionize marketing communications.…»