Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers (книга)
| Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers | |
| Автор: | Steven P. Schnaars |
|---|---|
| Оригинал издан: | ???? |
«Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers» — книга ???? года.
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« Pioneers -- those innovative «first movers» who enter markets before competitors — are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But who most often wins? Drawing on…»