Marketing 2.0: Strategies for Closer Customer Relationships (книга)
| Marketing 2.0: Strategies for Closer Customer Relationships | |
| Автор: | Gerald Corbae Jakob B. Jensen Dirk Schneider |
|---|---|
| Оригинал издан: | 2003 |
«Marketing 2.0: Strategies for Closer Customer Relationships» — книга 2003 года.
Содержание |
Содержание 
От издателя 
«The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new…»