Marketing Across Cultures (книга, ????)
| Marketing Across Cultures | |
| Автор: | Fons Trompenaars |
|---|---|
| Оригинал издан: | 2004 |
«Marketing Across Cultures» — книга 2004 года.
Содержание |
Содержание 
От издателя 
«Book DescriptionThe marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide…»