Marketing Research: Methodological Foundations (книга)
| Marketing Research: Methodological Foundations | |
| Автор: | Gilbert A. Churchill |
|---|---|
| Оригинал издан: | 2004 |
«Marketing Research: Methodological Foundations» — книга 2004 года.
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От издателя 
«Book Description This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.…»