Marketing Strategy: A Decision-Focused Approach (книга)
| Marketing Strategy: A Decision-Focused Approach | |
| Автор: | Orville C Walker Jr. Harper W Boyd John Mullins Jean-Claude Larreche Jr. Harper Boyd John Mullins Jean-Claude Larreche |
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| Оригинал издан: | ???? |
«Marketing Strategy: A Decision-Focused Approach» — книга ???? года.
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От издателя 
«Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens) or with a custom published…»