Marketing Warfare (книга)
Marketing Warfare | |
Автор: | Al Ries Jack Trout |
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Оригинал издан: | 1997 |
«Marketing Warfare» — книга 1997 года.
Содержание |
Содержание
От издателя
«You've got your hands on one of the greatest marketing manuals ever written, the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target…»