Power Pricing: How Managing Price Transforms the Bottom Line (книга)
Power Pricing: How Managing Price Transforms the Bottom Line | |
Автор: | Robert J. Dolan and Hermann Simon |
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Оригинал издан: | 1996 |
«Power Pricing: How Managing Price Transforms the Bottom Line» — книга 1996 года.
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От издателя
«In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. Now,…»