Rethinking Marketing: Qualitative Strategies and Exotic Visions (книга)
Rethinking Marketing: Qualitative Strategies and Exotic Visions | |
Автор: | Alf H. Walle |
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Оригинал издан: | ???? |
«Rethinking Marketing: Qualitative Strategies and Exotic Visions» — книга ???? года.
Содержание |
Содержание 
От издателя 
«Do marketing and consumer research have anything to gain from the humanities and qualitative social sciences? Walle provides professional and aspiring marketers with a rationale for understanding that they do, and a toolkit to help make it possible…»