Tested Advertising Methods (книга)
Tested Advertising Methods | |
Автор: | John Caples |
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Оригинал издан: | 1997 |
«Tested Advertising Methods» — книга 1997 года.
Содержание |
Содержание
От издателя
«Here is the «bible» of proven advertising techniques, now completely revised and updated to reflect today's competitive marketplace! A legend in advertising for move than sixty years, John Caples still serves as a guide to generations of…»