The Art of Branding (книга)
| The Art of Branding | |
| Автор: | Bernd Kreutz |
|---|---|
| Оригинал издан: | 2004 |
«The Art of Branding» — книга 2004 года.
Содержание |
Содержание 
От издателя 
«Book DescriptionAs advertising genius Bernd Kreutz tells us, when Picasso first launched his marketing campaign to establish himself as a brand, «marketing» as we know it did not exist. Yet he recognized its potentials, and, by systematically…»