The Behavioral Foundations Of Strategic Management (книга)
The Behavioral Foundations Of Strategic Management | |
Автор: | Philip Bromiley |
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Оригинал издан: | 2004 |
«The Behavioral Foundations Of Strategic Management» — книга 2004 года.
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Содержание
От издателя
«Book DescriptionThis book argues that assumptions of rationality and market equilibrium are inconsistent with rigorous strategic management research and that strategic management should adopt behavioral assumptions. The author suggests that…»