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The Handbook of Strategic Public Relations and Integrated Communications (книга)

The Handbook of Strategic Public Relations and Integrated Communications
Автор: Clarke L. Caywood
Оригинал издан: 1997

«The Handbook of Strategic Public Relations and Integrated Communications»книга 1997 года.

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«As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important or more challenging. …»

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