The Handbook of Strategic Public Relations and Integrated Communications (книга)
The Handbook of Strategic Public Relations and Integrated Communications | |
Автор: | Clarke L. Caywood |
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Оригинал издан: | 1997 |
«The Handbook of Strategic Public Relations and Integrated Communications» — книга 1997 года.
Содержание |
Содержание
От издателя
«As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important or more challenging. …»