The Marketing Imagination (книга)
The Marketing Imagination | |
Автор: | Theodore Levitt |
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Оригинал издан: | 1986 |
«The Marketing Imagination» — книга 1986 года.
Содержание |
Содержание
От издателя
« Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt — renowned as the Harvard Business School's «guru of marketing» — has newly expanded…»