The New Positioning: The Latest on the World's №1 Business Strategy (книга)
The New Positioning: The Latest on the World's №1 Business Strategy | |
Автор: | Jack Trout |
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Оригинал издан: | 1997 |
«The New Positioning: The Latest on the World's №1 Business Strategy» — книга 1997 года.
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Содержание
От издателя
«In the same right-to-the-point, no-nonsense style that was a hallmark of «Positioning», this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.…»