The Portable MBA in Marketing (книга)
The Portable MBA in Marketing | |
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Автор: | Charles D. Schewe Alexander Hiam |
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Оригинал издан: | 1998 |
Серия: | The Portable MBA Series |
Издательство: | John Wiley & Sons |
Страниц: | 498 |
«The Portable MBA in Marketing» — книга 1998 года.
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Содержание
От издателя
«Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary…»