Understanding the Consumer (книга)
| Understanding the Consumer | |
| Автор: | Isabelle Szmigin |
|---|---|
| Оригинал издан: | 2003 |
«Understanding the Consumer» — книга 2003 года.
Содержание |
Содержание 
От издателя 
«Book Description Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the…»